Augmented Reality (AR) transforms the retail experience. It allows customers to virtually try on clothing, accessories, and makeup, enhancing their online shopping experience. AR-enabled apps provide interactive product demonstrations and allow customers to visualize furniture or home décor in their own spaces before purchase. Additionally, AR enhances in-store experiences through interactive displays and navigation aids. These applications not only engage customers but also streamline decision-making, ultimately driving sales and enhancing customer satisfaction in the retail industry.