The Maternity Exhibition at CBME China 2025, held annually in Shanghai, stands as the world’s largest trade fair for children, baby, and maternity products and services. This premier event, taking place from July 16-18, 2025, at the National Exhibition and Convention Center (NECC), is a must-attend for industry professionals, brands, and buyers looking to explore innovative solutions, forge partnerships, and stay ahead in the dynamic maternity and baby market. With over 300,000 square meters of exhibition space, more than 2,880 exhibitors, and an expected 265,000 trade visitors from over 200 countries, the Maternity Exhibition is a global hub for networking, sourcing, and discovering the latest trends shaping the future of parenting.
A Comprehensive Platform for Maternity and Baby Products
The Maternity Exhibition at CBME China is designed to bring the entire supply chain under one roof, offering a one-stop platform for manufacturers, distributors, suppliers, and buyers. From maternity wear and baby apparel to smart parenting technologies and eco-friendly products, the event showcases a wide range of categories that cater to the evolving needs of modern parents. Exhibitors like Nest Designs, a Canadian maternity and baby brand, have praised the event for its exceptional role in propelling business growth through high-quality networking opportunities. Since 2018, exhibitor Babycare has connected with nearly 550 new partners and welcomed 20,000 customers, highlighting the event’s unparalleled ability to foster meaningful industry connections.
The 2025 edition introduces dedicated trend zones to streamline the sourcing experience. These zones focus on key categories such as Smart Parenting & Tech, Sustainable & Eco-Friendly Products, Feeding & Nursing Innovations, Nursery & Home Safety, and Skincare & Hygiene. This organization allows visitors to efficiently navigate the Maternity Exhibition, ensuring they discover products that align with their specific needs. For example, the Sustainable & Eco-Friendly Products zone highlights the growing demand for environmentally conscious solutions, reflecting a shift toward quality parenting and rational consumption among consumers.
Driving Innovation and Industry Growth
The Maternity Exhibition is not just a trade show; it’s a catalyst for innovation and industry advancement. The event features the New Products Pavilion, showcasing over 100 innovative brands and their latest launches. From smart baby monitors to non-toxic, antibacterial baby mattresses, the pavilion offers a glimpse into the future of parenting products. The CBME VISION area in Hall 7.1 further emphasizes creativity and potential, displaying award-winning products that combine fashion, functionality, and intelligence. This focus on innovation aligns with the industry’s rapid evolution, as seen in the 2024 Douyin (TikTok’s Chinese counterpart) data, where children’s clothing sales reached 53.25% of the platform’s maternity and baby category, driven by a 62.41% sales increase.
The Maternity Exhibition also addresses emerging consumer trends. According to insights shared at the 2024 CBME Pregnancy, Baby & Children Industry Summit, “quality” and “rationality” are defining consumer behavior. Parents are moving away from bulk purchases and impulsive buying, opting instead for products that offer the right fit, such as small-packaged complementary foods and trial-friendly nutrients. This shift has prompted brands to prioritize curated selections and personalized experiences, a trend boutique maternity stores have mastered through sophisticated marketing and unique product offerings.
Networking and Business Opportunities
One of the standout features of the Maternity Exhibition is its robust business matchmaking program. By specifying sourcing needs, attendees can connect with leading companies from China and worldwide, fostering strategic partnerships that drive business growth. The International Buyer Program enhances this experience by offering EVIP services, including access to an exclusive lounge, complimentary lunches, and fast-track entry. Hosted buyers participating in six business matchmaking sessions receive two nights of complimentary hotel accommodation and shuttle services to the venue, ensuring a seamless and productive visit.
The Maternity Exhibition also includes Licensing Expo China, a dedicated platform for exploring brand licensing opportunities in the baby and children’s market. From character IPs to lifestyle brands, this segment opens doors to collaborations and brand expansion, enabling businesses to tap into new markets. For instance, Indonesian companies attending the event have built connections with numerous factories and partners, while a Philippines-based company specializing in high-end baby sleep essentials has leveraged CBME to explore new suppliers and technologies for market expansion.
Sustainability at the Core
Sustainability is a key focus of the 2025 Maternity Exhibition, reflecting CBME China’s commitment to creating a positive impact on people and the planet. As part of Informa’s FasterForward program, the event encourages sustainable practices among exhibitors and visitors. Recommendations include using energy-efficient LED lighting, minimizing waste, and choosing local suppliers with strong sustainability credentials. Attendees are also encouraged to opt for lower-carbon transport options and recycle waste onsite. These efforts align with the industry’s growing emphasis on eco-friendly products, as seen in the increasing popularity of sustainable apparel and non-toxic materials showcased at the exhibition.
Regional and Global Impact
The Maternity Exhibition extends its influence beyond Shanghai through events like the CBME Greater Bay Area (GBA) Exhibition, held in Shenzhen from December 2-4, 2025. This event connects baby product brands with Southeast Asian markets, such as Malaysia, through specialized zones and forums like the Overseas Development Forum for Baby Products. These initiatives provide face-to-face interaction with local industry leaders, KOL network building, and insights into regional consumer habits, helping brands expand globally.
Similarly, CBME India 2025, set for April 11-13 in Mumbai, serves as a gateway to India’s rapidly growing maternity and baby market, projected to reach USD 26.31 billion by 2032. With over 150 exhibitors and 6,000 trade visitors, the event offers a platform for showcasing products and forging partnerships in a largely untapped market. The Maternity Exhibition’s global reach is further amplified by CBME Türkiye, which connects brands with new customers and export opportunities in the region.
Why Attend the Maternity Exhibition?
For industry professionals, the Maternity Exhibition at CBME China 2025 is an unparalleled opportunity to stay ahead in a fast-evolving market. The event’s scale, with 4,500+ brands and 300,000 square meters of exhibition space, ensures access to a diverse range of products and services. Testimonials from exhibitors like Nest Designs and Babycare underscore the event’s role in enhancing brand visibility, securing sales orders, and building lasting partnerships. For buyers, the curated trend zones and business matchmaking services simplify sourcing, while the focus on innovat
