Let’s start with a number that says it all: by 2025, the global digital experience platform (DXP) market is expected to reach nearly $20 billion, growing at a rate of about 10.9% each year. That’s not just a blip—it’s a sign that brands everywhere are investing in better, more tailored online experiences. And it’s not just about having a website anymore. People want to feel like brands know them, remember them, and care about what they actually like.
Personalized marketing is now a must-have, not a nice-to-have. According to Statista, the revenue for customer experience personalization and optimization software is projected to surpass $9.5 billion in 2025.
This isn’t surprising when you consider that personalized content and offers can boost customer engagement, loyalty, and conversion rates. As one industry leader put it, “Our AI-driven solutions offer customers the ability to elevate their content management experience, and the flexibility to integrate their own AI technologies within our adaptable framework”.
People expect brands to remember their last purchase, suggest things they might like, and even greet them by name. If you’re not doing this, you’re probably losing customers to someone who is.
That’s where Sitecore comes in. In 2025, Sitecore isn’t just keeping up—it’s setting the pace for how brands create these one-to-one digital experiences. Let’s break down how.
What Is Sitecore, and Why Do Brands Use It?
Sitecore is a digital experience platform that helps brands create, manage, and personalize content across websites, apps, emails, and more. Think of it as the brain behind the scenes, making sure each visitor gets a unique experience based on their interests, behavior, and history.
It’s not just for tech giants or massive retailers. From coffee shops to banks to non-profits, organizations of all sizes use Sitecore to connect with people in a way that feels personal, not robotic.
In 2025, Sitecore has rolled out over 250 innovations, including smarter AI tools and more ways for marketers to personalize content without needing a developer at every step.
How Sitecore Delivers Personalized Digital Experiences
1. Real-Time Personalization
Sitecore’s personalization isn’t just about remembering your name. It’s about adjusting content, offers, and recommendations in real time based on what you’re doing right now. For example, if you’re browsing shoes, you might see related accessories or a special offer on your next visit.
How does this work?
Sitecore tracks clicks, time spent, purchases, and even abandoned carts.
It combines this with data from other sources like CRM systems.
Using AI, it predicts what you might want next and updates the site or app instantly.
Starbucks also uses Sitecore to show different promotions based on your location, order history, and preferences. If you always order iced coffee, you’ll see new iced flavors. If you haven’t visited in a while, you might get a free drink offer to bring you back.
2. Omnichannel Personalization
People don’t just interact with brands on one channel. You might browse a website on your laptop, get an email on your phone, and use the brand’s app later. Sitecore makes sure your experience is consistent and personalized across all these channels.
Key features:
Mobile app content that changes based on your location or recent activity.
Social media ads tailored to your interests.
Why does this matter?
It feels seamless. You don’t have to start over every time you switch devices. The brand “remembers” you, wherever you go.
3. AI-Driven Decision Making
In 2025, Sitecore’s AI isn’t just a fancy add-on. It’s at the core of how personalization works. The AI analyzes huge amounts of data to figure out what each visitor is most likely to want, and then serves up the right content or offer in milliseconds.
What does the AI do?
Recommends products or content based on your behavior.
Adjusts pricing or offers in real time.
Predicts what you’ll do next (like making a purchase or leaving the site).
4. Deep Analytics and Customer Insights
Sitecore doesn’t just personalize on the fly—it also helps brands understand what’s working and what’s not. The platform collects and analyzes data from every interaction, so marketers can see which content, offers, or journeys are driving results.
What kind of insights?
Which segments are most engaged.
What content leads to conversions.
Where people drop off in the customer journey.
This helps brands tweak their strategies and get better over time.
5. Flexible Integration and Scalability
One thing I’ve noticed is that brands rarely use just one tool. Sitecore is designed to play nicely with other systems—whether it’s a CRM, e-commerce platform, or analytics tool. It can be used on any website or app, not just those built with Sitecore.
Why does this matter?
Brands can keep using the tools they love, while Sitecore handles the heavy lifting for personalization.
What’s New in Sitecore for 2025?
Sitecore’s 2025 updates are all about making personalization smarter, faster, and easier for marketers.
AI Copilots and Agents
These are like digital assistants for marketers. They help plan campaigns, suggest content, and even automate parts of the customer journey. The goal is to free up marketers to focus on creativity while the AI handles the routine stuff.
Brand-Aware AI
Sitecore’s AI isn’t just smart—it’s also “brand-aware.” This means it learns what fits your brand’s voice and style, so automated content and recommendations always feel on-brand.
Agentic Workflows
This is a fancy way of saying that Sitecore lets you balance automation with human input. Those in marketing can decide if they want AI to handle things or if they want to get involved and make their own choices.
Real-Time Omnichannel Personalization
Sitecore can now update content and offers instantly across all channels, not just websites. This means your experience stays relevant whether you’re on the web, in an app, or even at a physical store.
Improved Data Collection and Integration
Sitecore collects data from more sources than ever, including websites, apps, CRM systems, and more. This gives brands a complete view of each customer and helps make personalization even more accurate.
The Benefits of Sitecore Personalization
So, why do brands invest in Sitecore? Here’s what I’ve seen:
Higher Engagement: People are more likely to interact with content that’s relevant to them.
Better Conversion Rates: Personalized offers and recommendations lead to more purchases.
Stronger Loyalty: When customers feel understood, they stick around.
Smarter Marketing: Brands can see what works and adjust quickly.
Consistency Across Channels: No matter where someone interacts with your brand, the experience feels connected and personal.
Challenges and Things to Watch Out For
Personalization isn’t always easy. Here are a few things brands need to keep in mind:
Data Quality
AI is only as good as the data you feed it. If your data is messy or incomplete, personalization won’t work well.
Technical Complexity
Some of Sitecore’s most advanced features require technical know-how. Marketers may need help from developers or a Sitecore Development company to get the most out of the platform.
Privacy Concerns
Collecting and using customer data means brands have to be careful about privacy and compliance. Transparency is key.
Change Management
Getting teams to use new tools and processes can be tough. Training and support are important to make sure everyone’s on board.
Key Takeaways
The digital experience platform market is booming, with personalization at the heart of this growth.
Sitecore helps brands deliver tailored experiences across every channel, using AI and real-time data to make each interaction relevant and engaging.
Brands like Starbucks use Sitecore to personalize everything from website content to emails and app notifications.
New features in 2025 make it easier for marketers to create, manage, and optimize personalized experiences—without always needing a developer.
The right data, tools, and mindset are essential for successful personalization.
Working with a trusted Sitecore Development Agency can help brands get the most out of the platform.
If you’re looking to make your digital experiences more personal and effective, Sitecore is a tool worth considering. But as with any tool, success depends on how you use it—and how well you understand your customers.
If you have questions about how Sitecore could fit your brand or want to talk about the nuts and bolts of getting started, let’s keep the conversation going. I’m always happy to share what I’ve learned or point you in the right direction.
