Kanye West has used a simple style to change streetwear fashion. The Lucky Me I See Ghosts hoodie and other designs from the label feature both easy design and true emotion. It discusses how Kanye’s ideas about fashion, mainly through his Kanye West merch, have influenced modern streetwear culture.
Kanye West: A Pioneer in Minimalist Streetwear

Although Kanye west merch  first worked with many big companies on his fashion projects, Yeezy really highlighted his approach to minimalism. With calm colors, bold shapes and simple styles, Yeezy helped lead streetwear by putting more emphasis on how things look and function than on obvious logos.

The Iconic 'Lucky Me I See Ghosts' Hoodie
The Lucky Me I See Ghosts hoodie clearly shows how Kanye views style and design. Fans can relate to its straightforward design which stands for Kanye’s music and the journey he has traveled. The hoodie from Kanye West’s line shows how using fewer details can still express a lot.

Influence on Modern Streetwear
Many brands and designers have adopted Kanye’s minimalist design. He has redesigned things to just the key elements in order to prioritize quality, comfort and a lack of unnecessary features. Because of this, minimalism has become more popular in street fashion, with lots of brands using similar ideas.

Emotional Connection Through Design
Besides the style, many of Kanye’s designs have an emotional influence. Such an example is the Lucky Me I See Ghosts hoodie which explores thoughts of introspection and self-awareness. The emotion in Kanye West’s fashion helps bring the wearers and the clothing closer, so that the merch does more than just show style it reflects their personality.

Conclusion
Kanye West’s minimal fashion look has made a strong impact on streetwear and even on the fashion world. His Lucky Me I See Ghosts hoodie and all of his Kanye West merch show that less really can be more and encouraged modern streetwear to choose meaning along with simplicity.