The psychology of addiction encompasses the complex interplay between biological, psychological, and social factors driving substance dependency. Neurochemical imbalances in the brain's reward system contribute to cravings and compulsive behavior. Psychological triggers, trauma, and co-occurring disorders often exacerbate addiction. Recovery involves addressing underlying issues, adopting coping strategies, and rebuilding a supportive social network. Therapy, support groups, and behavioral interventions play crucial roles. Understanding these psychological dynamics is key to effective addiction treatment and long-term recovery.